The New Kid on The Block
Move over, Jellycat, there’s a new plushie buddy in town! Say hello to Noodoll, the irresistibly quirky plush toy brand that’s stealing hearts (and shelf space) all over the UK. If you haven’t met them yet, you’re in for a soft, squishy treat.
Why Buy Noodoll?
Founded by designer Wang Yiying in 2010, Noodoll isn’t just about plush toys. It’s about creating friends for life. With its brand philosophy of making lifelong companions rather than throwaway toys, Noodoll offers something truly special for both children and adults. These must-have collectable plushies are made with love, care and masses of character. They will be your new companion for all that life throws at you!
Each Noodoll plush toy is made from high-quality, oh-so-soft fabric. With over 100 cute, gender-neutral characters to collect, there really is a Noodoll for everyone. If you’re hunting for a thoughtful birthday gift for a child, adding a little joy to a nursery shelf, or sneaking one onto your own desk (we won’t tell!), these plush companions are ideal for gifting and cuddling for virtually any occasion.
The thing that sets Noodoll apart from other plushie brands is its one-of-a-kind Plushie Hospital. Yes, really! If your beloved Ricedino gets a little too loved (we’ve all been there), Noodoll offers a free repair service to bring your squishy friend back to life. It’s this kind of thoughtful touch that makes them so much more than just toys, they’re a part of the family to be loved and cherished forever! Noodoll is a truly sustainable toy brand!
The Star of the Show

One of our absolute favourites? It has to be the irresistible RiceSpud, the potato plushie! He’s not only a fan favourite, he’s the main character of the show. This potato-shaped pal is brimming with personality and loves dressing up. Our favourites are RiceSpud Mini Carrot or RiceSpud Mini Pineapple. It’s so difficult to choose as he comes in various guises to suit every mood and fancy. A true collectable plushie star, he’s perfect for imaginative play and makes a wonderfully quirky gift, whatever the occasion.
Plushies Not Your Thing?
Not everyone has room for a big cuddle buddy – and that’s where Noodoll’s key charms and enamel pins come in! These miniature versions of your favourite plushie characters are just as cute and full of personality, but perfectly sized for backpacks or key rings. And if you’re looking to add a little playfulness to your wardrobe, Noodoll’s enamel pins are an absolute must. These super cute enamel pins make the most adorable and unique gifts. Perfect for a coat lapel, pencil case, or even a pin board. Whether it’s a gift for a child or a little treat for yourself, these collectable accessories make your everyday style a bit more cheerful!
We hope you’ve enjoyed our introduction into the wonderful world of Noodoll and that it’s left you wanting more! Whether you’re searching for a new cuddle buddy, a quirky gift, or just something to make you smile, Noodoll has it all.
Shop our Noodoll collection now and get your new best friend tomorrow, because every adventure is better with a plushie pal by your side.



